Through extensive research and development, Global Accelerex has consistently leveraged its bespoke application development capability to provide e-payment solutions that work perfectly for diverse clients in Nigeria and the West African sub-region.
The Challenge
Global Accelerex was already powering some of the most widely used electronic payment and financial technology solutions in Nigeria and West Africa before coming to Check DC.
Global Accelerex needed to become as visible as much as its presence was felt and make the market recognize it for its unmatched standards in cashless payment systems with exceptional service delivery, world-class applications and ground-breaking initiatives that place it far ahead of the competition.
The Solution
Global Accelerex sees itself as a fintech company with an attitude of consistently providing excellent satisfaction to its customers while breaking new grounds.
The brand needed an identity that would make its position in the market more recognizable to its primary customers and other key players in the fintech industry.
The company wanted a
brand aligned with its goals to
Drive and maintain financial inclusion across Africa
Be seen as a globally accessible brand with a strong African footprint
Explore new business opportunities in the e-payment space
Leverage innovation as distinctive competence to boost competitive advantage
Maintain/attain a leadership position across all business segments
After conducting extensive research on how Global Accelerex has played a major role in the financial sector, we revamped the company’s brand identity to show the company’s impact so far and its future plans to expand its leadership position in the African payment and financial technology sector.
We kept the existing brand colors (red, grey, light grey and black) and chose the Avenir font as they properly represented the brand’s strong positioning in the market.
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Red
grey
Light Grey
BLack
The brand’s logo combines an icon with the Accelerex text displayed as a single unit.
The icon takes a cue from the accelerometer by merging the G and A from Global Accelerex to depict how fast-paced the company’s innovations are and the speed with which each of its goals is being executed.
Full logo
Our design also made provision for the use of brand extensions to represent individual services offered by Global Accelerex.
The X-Factor
An emphasis on the letter X in Accelerex sets the tone for the brand’s series of taglines that highlight the X factor in products and services offered by the brand.
